Throughout this course it has become easy to forget one of the most important aspect of the Aqueducts Futures project: the audience. What is the story being told and to who is it being told to? There are a variety of audiences with different levels of education that have to be taken into account at every stage of the project. Even now, while we are well into the quarter, it is at times vague and problems arise because of it. 

Looking through the classes’ maps it became evident that there was a struggle to create visual representations of data that was synthesized, educational, and easy to read. Some posters were abstract and visually stimulating  but in terms of information it was difficult to extract the main issue. Other maps were overly simplified and the set of data could be enhanced and developed more. Many weeks of research have been done on the topics being discussed throughout this blog to the point where a poster is not enough to show all of it. The process of synthesizing the information is exhaustive but can at times become too concise.

When it comes down to it, there are two visual presentations for the Aqueducts Futures project: the website and the exhibition. The content for both is similar but the audience is different. While the exhibition is located at City Hall and can be seen by a limited amount of people, the website is online and can be seen by all. What is most important, though, is understanding how people see and take in information in certain ways.

10 Findings About How People View Websites

Reading Graphs: How we do it, and what it tells us about making better ones. 

These articles describe both the basic ways people view things and the more complex ways in which people process information. After seeing these maps for so long it is difficult to step back and look at it from an average citizen’s point of view. However, if this is not done then the information will not be understood as intended.


2 responses to “Audience

  1. How funny everything that you wrote down in your post had crossed my mind a couple weeks ago. We have a struggle with trying to simplify information in our major since we are taught to be creative or abstract all the time. I really enjoyed reading your post and the links were awesome. It gave me something to do while I am taking a break from plant design lol.

  2. It is true that it is easy to forget the audience, even though they are the ones who will be viewing the work. Sometimes designers get so inspired that their work becomes over complicated and is only readable to themselves. I appreciate your concern for the audience because we must remember who we are designing for in the first place.

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