Throughout this course it has become easy to forget one of the most important aspect of the Aqueducts Futures project: the audience. What is the story being told and to who is it being told to? There are a variety of audiences with different levels of education that have to be taken into account at every stage of the project. Even now, while we are well into the quarter, it is at times vague and problems arise because of it.
Looking through the classes’ maps it became evident that there was a struggle to create visual representations of data that was synthesized, educational, and easy to read. Some posters were abstract and visually stimulating but in terms of information it was difficult to extract the main issue. Other maps were overly simplified and the set of data could be enhanced and developed more. Many weeks of research have been done on the topics being discussed throughout this blog to the point where a poster is not enough to show all of it. The process of synthesizing the information is exhaustive but can at times become too concise.
When it comes down to it, there are two visual presentations for the Aqueducts Futures project: the website and the exhibition. The content for both is similar but the audience is different. While the exhibition is located at City Hall and can be seen by a limited amount of people, the website is online and can be seen by all. What is most important, though, is understanding how people see and take in information in certain ways.
These articles describe both the basic ways people view things and the more complex ways in which people process information. After seeing these maps for so long it is difficult to step back and look at it from an average citizen’s point of view. However, if this is not done then the information will not be understood as intended.